TY  - BOOK
AU  - Cherunilam francis
TI  - Business marketing: industrial marketing
SN  - 817493877x
U1  - 658.8 
PY  - 2000///
CY  - Mumbai
PB  - Himalaya Publishing House
KW  - Compepetitive structure
KW  - Strategic marketing
KW  - Cases
KW  - Personal selling
ER  -