TY  - BOOK
AU  - Kotler, Philip 
AU  - Keller, Kevin Lane
TI  - Marketing Management: A South Asian Perspective
SN  - 9788131716830
U1  - 658.8 
PY  - 2009///
CY  - New Delhi
PB  - Dorling Kindersley (India) Pvt. Ltd.
KW  - Core Marketing concepts
ER  -