TY  - BOOK
AU  - Sherlekar.S.A.
TI  - Modern marketing: (A manual of marketing salesmanship and advertising)
SN  - 8178665743
U1  - 658.8 
PY  - 2011///
CY  - Mumbai
PB  - Himalaya Publishing House
KW  - Market and marketing
KW  - Market mechanism
KW  - Buying function
KW  - Salesmanship
ER  -