TY  - BOOK
AU  - Havaldar, Krishna K. 
TI  - Business Marketing: Texts and Cases
SN  - 9780070083257
U1  - 658.8 
PY  - 2013///
CY  - New Delhi
PB  - Tata McGraw Hill Education (India) Pvt Ltd
N1  - Includes Index, Glossary
ER  -