TY  - BOOK
AU  - Zeithaml, A Valarie 
AU  - Mary Jo Bitner
TI  - Service Marketing: Integrating Customer Focus Across the Firm
SN  - 9781259026812
U1  - 658.8 
PY  - 2013///
CY  - New Delhi
PB  - Mcgraw Hill Education (India) Pvt Ltd
KW  - Marketing
N1  - Includes Index
ER  -