TY  - BOOK
AU  - Cravens W David
AU  - Nigel F. Piercy
TI  - Strategic Marketing 
SN  - 9780070682603
U1  - 658.4012 
PY  - 2009///
CY  - New Delhi
PB  - Tata McGraw Hill Education Pvt Ltd.
N1  - Include Appendix and Index
ER  -