TY  - BOOK
AU  - Jain Sanjay
AU  - Aagja Jayesh
TI  - New perspectives in Marketing Communications
SN  - 9789350974452
U1  - 658.8 
PY  - 2013///
CY  - Mumbai
PB  - Himalaya Publishing House
KW  - Marketing Communications in an Emerging Economy, Strategic Markting Product and Brand Management
ER  -