TY  - BOOK
AU  - Jha S. M
TI  - Services Marketing 
SN  - 9789350513309
U1  - 658.8 
PY  - 2011///
CY  - Mumbai
PB  - Himalaya Publishing House 
KW  - Key Dimensions in Services Marketing
N1  - 783p Rs1500/-
ER  -