TY  - BOOK
AU  - Zeithaml  A. Valarie
AU  - Bitner Jo Mary
TI  - Services Marketing: Integrating customer focus across the firm
SN  - 9780070700994
U1  - 658.8 
PY  - 2011///
CY  - New Delhi
PB  - Tata McGraw hill education private ltd.
KW  - Marketing
ER  -