TY  - BOOK
AU  - Perreault, William D.
AU  - McCarthy, E. Jerome
TI  - Basic marketing: a global-managerial approach
SN  - 9780070620186
U1  - 658.8 
PY  - 2009///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Marketing
KW  - Management
N1  - McCarthy's name appears first on the earlier edition; Includes bibliographical references and indexes
ER  -