TY  - BOOK
AU  - Nair, Suja R
TI  - Consumer behaviour in India perspective
SN  - 9789350240663
U1  - 658.834 205 4 
PY  - 2011///
CY  - Mumbai
PB  - Himalaya Publishing House
KW  - Consumer behaviour
KW  - Consumer modelling
KW  - Consumer perception
KW  - Social processes
KW  - Ethics and application
N1  - It Includes bibliographies and index
ER  -