TY  - BOOK
AU  - Ramaswamy,V S
AU  - Namakumari,S
TI  - Marketing Management Planning Implementation and Control
SN  - 0333937198
U1  - 658.8 
PY  - 2006///
CY  - New Delhi
PB  - McMillen Business Book
KW  - Developing Marketing Strtegy
N1  - Includes, Bibliography and Index
ER  -