TY  - BOOK
AU  - Keller,Kevin Lane
TI  - Strategic brand management: building, measuring, and managing brand equity
SN  - 8177584871
U1  - 658.8/27 
PY  - 2006///
CY  - New Delhi
PB  - Prentice Hall
KW  - Brand name products
KW  - Management
N1  - Includes bibliographical references and index
ER  -