TY  - BOOK
AU  - Schiffman, Leon G.
AU  - Kanuk, Leslie Lazar.
TI  - Consumer behavior
SN  - 8177581104
U1  - 658.834 2 
PY  - 2004///
CY  - New Delhi
PB  - Pearson Prentice Hall
KW  - Consumer behavior
KW  - Motivation research (Marketing
N1  - Includes bibliographical references, Glossary and indexes
ER  -