Advertising creative : strategy copy and design
Material type:
TextPublication details: New Delhi: Sage, 2023Edition: 6th editionDescription: xxvi, 358 pages : color illustrations ; 28 cmISBN: 9781071846650; 9781071846643; 3781071846636; 9781071846629Subject(s): Advertising | Strategy and branding | Direct marketingDDC classification: 659.1 Summary: "Advertising Creative, Sixth Edition gets right to the point of advertising by stressing key principles and practical information students and working professionals can use. Drawing on personal experience as award-winning experts in creative advertising, this new edition offers real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. In the new edition, the authors take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas. The latest edition addresses some of the key issues impacting our industry today, such as diversity in the workplace, international advertising, and expanded coverage of design in the digital age. "--
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Books
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Bangalore University Library Reference | Communication | 659.1 ALT (Browse shelf (Opens below)) | Available | 378932 |
Browsing Bangalore University Library shelves, Shelving location: Reference, Collection: Communication Close shelf browser (Hides shelf browser)
| 658.45 COR Corporate coommunication | 659 KAT The media handbook : | 659 KAT The media handbook : | 659.1 ALT Advertising creative : strategy copy and design | 659.109 54 LAL Fundamentals of advertising: | 659.132 PAN Advertising and media | 659.1430954 CHA Understanding India : |
Includes bibliographical references and index.
"Advertising Creative, Sixth Edition gets right to the point of advertising by stressing key principles and practical information students and working professionals can use. Drawing on personal experience as award-winning experts in creative advertising, this new edition offers real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. In the new edition, the authors take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas. The latest edition addresses some of the key issues impacting our industry today, such as diversity in the workplace, international advertising, and expanded coverage of design in the digital age. "--
"A book for all generations that recognizes the paradigm shift we're living through and celebrates advertising's role in problem-solving and creating world-changing ideas". by Laura Maness
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