Advertising and brand strategy

By: Kamat P. DushyantPublication details: New delhi : Jnanada prakashan, 2014Description: v, 263 pISBN: 9788171396412Subject(s): Impact of advertising brand | Concepts of brand | Economics of advertisingDDC classification: 658.827
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Management 658.827 KAM (Browse shelf (Opens below)) Available 376075

It includes bibliography and index.

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