Media Metrics ; An Introduction to Quantitative Research in Mass Communication.

By: Dayal, ManojPublication details: New Delhi ; SAGE Publications India Pvt. Ltd. , 2017Description: xxv, 440p.; 23cmISBN: 9386062161Subject(s): data processing | media research | multivariateDDC classification: 302.23
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Item type Current library Collection Call number Status Date due Barcode
Books Books Bangalore University Library
Reference
Electronic Media 302.23 DAY (Browse shelf (Opens below)) Available 375370

Includes index

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