Advertising and media planning.
Publication details: New Delhi : Himalaya Publishing House, 2017Edition: 1st edDescription: 166 p. ; 18*24 cmISBN: 9789352735594Subject(s): Advertising media planning | Advertising functions | Creativity Advertising | Media planning and strategyDDC classification: 659.111Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Books | Bangalore University Library Stack ML | Commerce | 659.111 PAD (Browse shelf (Opens below)) | Available | 369236 |
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659.1 MIS Advertising and sales promotion | 659.1 RAT Advertising management | 659.1019 ACE Consumer behaviour and advertising management | 659.111 PAD Advertising and media planning. | 659.2 RAY Principles of public relations | 659.2 RAY Principles of public relations | 659.2 RAY Principles of public relations |
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