Media audience research : a guide for professionals.

By: Mytton, GrahamContributor(s): Diem, Peter | Dam, Piet Hein vanPublication details: New Delhi : Sage Publications India Pvt. Ltd., 2016Edition: 3rd edDescription: xi, 280 p. ; 15*24 cmISBN: 9789351506430Subject(s): Mass media research methodology | History of media research | Quantitative online research | Audience opinion and reaction | Internet audience measurement | Adapting media research to different culturesDDC classification: 302.2072
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Item type Current library Collection Call number Status Date due Barcode
Books Books Bangalore University Library
Stack ML 		Communication 302.2072 MYT (Browse shelf (Opens below)) Available 369045

Its includes index and bibliography, appendix and glossary

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