Case studies on celebrity branding and brand endorsements.

By: Roy, KisholoyPublication details: New Delhi : Vrinda Publications (P) Ltd, 2010Edition: 1st edDescription: 131 p. : 14*21 cmISBN: 9788182813489Subject(s): Celebrity branding | Brand endorsements | Brand management | Brand name productsDDC classification: 658.827
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Item type Current library Collection Call number Status Date due Barcode
Books Books Bangalore University Library
Stack ML
Commerce 658.827 ROY (Browse shelf (Opens below)) Available 365596
Books Books Bangalore University Library
Stack ML
Commerce 658.827 ROY (Browse shelf (Opens below)) Available 365598
Books Books Bangalore University Library
Stack ML
Commerce 658.827 ROY (Browse shelf (Opens below)) Available 365597
Reference Reference Bangalore University Library
Reference
Commerce 658.827 ROY (Browse shelf (Opens below)) Available 365599

It includes Index.

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