Normal view MARC view ISBD view

Mastering data mining : the art and science of customer relationship management

By: Berry, Michael J. A .
Contributor(s): Linoff, Gordon S.
Publisher: Wiley India Pvt. Ltd., New Delhi : 2014Description: xiv, 485 p. ; 15*26 cm.ISBN: 9788126518258 .Subject(s): Data mining | Customer relations-Data processing | Marketing-Data processing | Business enterprises-Computer networks-ManagementDDC classification: 658.802 Summary: Companies have invested in building data warehouses to capture vast amounts of customer information. The payoff comes with mining or getting access to the data within this information gold mine to make better business decisions. Readers and reviewers loved Berry and Linoffs first book, Data Mining Techniques, because the authors so clearly illustrate practical techniques with real benefits for improved marketing and sales. Mastering Data Mining takes off from there-assuming readers know the basic techniques covered in the first book, the authors focus on how to best apply these techniques to real business cases. They start with simple applications and work up to the most powerful and sophisticated examples over the course of about 20 cases. (Ralph Kimball used this same approach in his highly successful Data Warehouse Toolkit). As with their first book, Mastering Data Mining is sufficiently technical for database analysts, but is accessible to technically savvy business and marketing managers. It should also appeal to a new breed of database marketing managers.
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Current location Collection Call number Status Date due Barcode
Books Books Bangalore University Library
On Display
MCA 658.802 BER (Browse shelf) Available 366507
Books Books Bangalore University Library
On Display
MCA 658.802 BER (Browse shelf) Available 366508

it includes index.

Companies have invested in building data warehouses to capture vast amounts of customer information. The payoff comes with mining or getting access to the data within this information gold mine to make better business decisions. Readers and reviewers loved Berry and Linoffs first book, Data Mining Techniques, because the authors so clearly illustrate practical techniques with real benefits for improved marketing and sales. Mastering Data Mining takes off from there-assuming readers know the basic techniques covered in the first book, the authors focus on how to best apply these techniques to real business cases. They start with simple applications and work up to the most powerful and sophisticated examples over the course of about 20 cases. (Ralph Kimball used this same approach in his highly successful Data Warehouse Toolkit). As with their first book, Mastering Data Mining is sufficiently technical for database analysts, but is accessible to technically savvy business and marketing managers. It should also appeal to a new breed of database marketing managers.

There are no comments for this item.

Log in to your account to post a comment.

Copyright © 2019 Bangalore University, Bangalore. All Rights Reserved.
You are Visitor No.
Web Counter

Powered by Koha