Marketing communication and advertising.

By: Naik, Kalpesh DhirubhaiPublication details: New Delhi : Horizon press, 2018Edition: 1st edDescription: vii, 287 p. ; 15*23 cmISBN: 9789383096886Subject(s): Advertising | Business communication | Communication in marketing | Brand managementDDC classification: 658.802
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Item type Current library Collection Call number Status Date due Barcode
Books Books Bangalore University Library
Stack ML 		Communication 658.802 NAI (Browse shelf (Opens below)) Available 367064

It includes bibliography

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