Strategic brand management : building measuring and managing brand equity

By: Keller, Kevin LaneContributor(s): Parameswaran, Ambi M.G | Jacob, IsaacPublication details: Noiad : Pearson, 2017Edition: 4th edDescription: xxix, 586 p, ; 18 * 24 cmISBN: 9789332542204Subject(s): Branding | Brand extensions | Market segments | Brand managementDDC classification: 658.401 2
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Bangalore University Library
Stack ML 		Commerce 658.401 2 KEL (Browse shelf (Opens below)) Available 359387
Books Books Bangalore University Library
Stack ML 		Commerce 658.401 2 KEL (Browse shelf (Opens below)) Available 359386
Browsing Bangalore University Library shelves, Shelving location: Stack ML, Collection: Commerce Close shelf browser (Hides shelf browser)
658.401 2 JEY Strategic management 658.401 2 JEY Strategic management 658.401 2 KEL Strategic brand management : 658.401 2 KEL Strategic brand management : 658.401 2 LEO Enterprises resoruce planning 658.401 2 LEO Enterprises resoruce planning 658.401 2 RAO Strategic management.

It Includes bibliographical references and index

There are no comments on this title.

to post a comment.

Powered by Koha