Advertising : theory and practice
Publication details: New Delhi : Himalaya Publishing House, 2016Description: 398 p, ; 18 * 24 cmISBN: 9789350513651Subject(s): Advertising research | Social aspect | Media | Media researchDDC classification: 659.1| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Reference
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Bangalore University Library Reference | Commerce | 659.1 CHU (Browse shelf (Opens below)) | Available | 359946 | |
Books
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Bangalore University Library Stack ML | Commerce | 659.1 CHU (Browse shelf (Opens below)) | Available | 359947 |
Browsing Bangalore University Library shelves, Shelving location: Reference, Collection: Commerce Close shelf browser (Hides shelf browser)
| 658.87 GIL Retail marketing management | 658.87 MIS Retail marketing. | 658.872 JOS Case studies in customer relationship management | 659.1 CHU Advertising : | 659.1 CHU Foundations of advertising : | 659.1 DAT Advertising and sales promotion. | 659.1 RAT Advertising management |
It Includes bibliographical cases sttudies
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