Brand management : (text & cases )

By: Kumar, NirajContributor(s): Tripathi, Paras [author ]Publication details: Mumbai : Himalaya Publishing House, 2015Description: 341 p, ; 22 * 28 cmISBN: 9789352028474Subject(s): Brand power | Brand communication | Global Branding | Brand pictureDDC classification: 658.827
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Item type Current library Collection Call number Status Date due Barcode
Books Books Bangalore University Library
On Display 		Commerce 658.827 KUM (Browse shelf (Opens below)) Available 360247
Books Books Bangalore University Library
On Display 		Commerce 658.827 KUM (Browse shelf (Opens below)) Available 360246

It Includes bibliographical cases and glossary

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