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Brand management : (text & cases )

By: Kumar, NirajContributor(s): Tripathi, Paras [author ]Publication details: Mumbai : Himalaya Publishing House, 2015Description: 341 p, ; 22 * 28 cmISBN: 9789352028474Subject(s): Brand power | Brand communication | Global Branding | Brand pictureDDC classification: 658.827

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	Bangalore University Library On Display	Tourism & Management	658.827 KUM (Browse shelf (Opens below))	Available	360791
Books	Bangalore University Library On Display	Tourism & Management	658.827 KUM (Browse shelf (Opens below))	Available	360794
Books	Bangalore University Library On Display	Tourism & Management	658.827 KUM (Browse shelf (Opens below))	Available	360793
Books	Bangalore University Library On Display	Tourism & Management	658.827 KUM (Browse shelf (Opens below))	Available	360792
Books	Bangalore University Library On Display	Tourism & Management	658.827 KUM (Browse shelf (Opens below))	Available	360795

It Includes bibliographical cases and glossary

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