Consumer behaviour and marketing research : (text with cases)
Publication details: Mumbai : Himalaya Publishing House, 2016Edition: 2nd rev. edDescription: 294 p, ; 24 * 30 cmISBN: 9789352025022 Subject(s): Markrting research | Online behaviour | Organisational | Data analysisDDC classification: 658.834 2| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Bangalore University Library On Display | Business Studies | 658.834 2 NAI (Browse shelf (Opens below)) | Available | 360270 |
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| 658.804 BAD Rural marketing | 658.81 KRI Personal selling and sales management | 658.827 KUM Brand management (text & cases ) | 658.834 2 NAI Consumer behaviour and marketing research : | 658.848 International marketing : | 658.954 JAN New perspectives in Indian management | 659.1 CHU Advertising : |
It Includes bibliographical appendix
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