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Consumer behavior

By: Schiffman, Leon GContributor(s): Wisenblit, Joseph | Kumar, Ramesh SPublication details: New Delhi : Pearson Publication, 2016Edition: 11th edDescription: xxvi, 508 p. ; 22 * 29 cmISBN: 9789332555099Subject(s): Consumer behavior | Technology | Segmentation | Consumer motivationDDC classification: 658.834 2

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Bangalore University Library Stack ML	Management	658.834 2 SCH (Browse shelf (Opens below))	Available		359269
Books	Bangalore University Library Stack ML	Management	658.834 2 SCH (Browse shelf (Opens below))	Available		359270

It Includes glossary and index

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