Principles of advertising : concepts and theories

By: Gupta, APublication details: New Delhi : Cyber Tech Publications, 2014Description: 264 p, ; 16 * 24 cmISBN: 9789350532034Subject(s): Advertising | International advertising | Advertising managementDDC classification: 659.1
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Item type Current library Collection Call number Status Date due Barcode
Books Books Bangalore University Library
Stack ML 		Management 659.1 GUP (Browse shelf (Opens below)) Available 359307

It Includes bibliographical references and index

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