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Foundations of advertising : theory and practice

By: Chunawalla, S.AContributor(s): Sethia, K.CPublication details: Mumbai : Himalaya Publishing House, 2015Description: 612 p, ; 22* 24 cmISBN: 9788184882001Subject(s): Advertising business | Marketing research | Electronic media | AdvertisingDDC classification: 659.1

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	Bangalore University Library Stack ML	Management	659.1 CHU (Browse shelf (Opens below))	Available	360500
Books	Bangalore University Library Stack ML	Management	659.1 CHU (Browse shelf (Opens below))	Available	360499
Books	Bangalore University Library Stack ML	Management	659.1 CHU (Browse shelf (Opens below))	Available	360498

It Includes bibliographical index

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