The handbook of international advertising research
Publication details: Oxford : Wiley Blackwell, 2014Description: xxxii, 623 p. ; 16 * 24 cmISBN: 9781444332377Subject(s): Handbook | International advertising | Methodological underpinning | ManagementDDC classification: 659.107 2| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Reference
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Bangalore University Library Reference | Electronic Media | 659.107 2 CHP (Browse shelf (Opens below)) | Available | 359039 |
Browsing Bangalore University Library shelves, Shelving location: Reference, Collection: Electronic Media Close shelf browser (Hides shelf browser)
| 658.45 IHL The handbook of communication and corporate social responsibility | 658.45 OLI A hand book of corporate communication and public relations : | 659.103 The advertising handbook | 659.107 2 CHP The handbook of international advertising research | 659.2 THE The public relations handbook | 741.600 973 HAL Movie story boards : | 772.524 4 HOL Sound for film & television |
“It Includes bibliographical reference and index"
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