Marketing research

By: Aaker, David A Contributor(s): Kumar, V | Day, George SPublication details: New Delhi : Wiley India (P) Ltd., 2001Edition: 7th edDescription: xvi, 751 p. ; 23 * 18 cmISBN: 9788126508068Subject(s): Data analysis | Descriptive research | Exploratory research | ModelsDDC classification: 658.83
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Item type Current library Collection Call number Status Date due Barcode
Books Books Bangalore University Library
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Tourism & Management 658.83 AAK (Browse shelf (Opens below)) Available 354606
Reference Reference Bangalore University Library
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Tourism & Management 658.83 AAK (Browse shelf (Opens below)) Available 354605

It includes bibliographical glossay, appendix and index

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