New perspectives in marketing communications

By: Contributor(s): Jain Sanjay [Editor] | Aagja Jayesh [Editor] | Ashwini Awasthi K [Editor]Publication details: Mumbai : Himalaya Publishing House, 2013Description: 364 p. ; 25 * 19 cmISBN: 9789350974452Subject(s): Emerging economy | Communications | Viral marketing in India | Brand marketingDDC classification: 658.8
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Item type Current library Collection Call number Status Date due Barcode
Books Books Bangalore University Library
On Display 		Tourism & Management 658.8 JAI (Browse shelf (Opens below)) Available 354749
Books Books Bangalore University Library
On Display 		Tourism & Management 658.8 JAI (Browse shelf (Opens below)) Available 354748

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