Political marketing [electronic resource] : principles and applications / Jennifer Lees-Marshment.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
Item type | Current library | Call number | Status | Date due | Barcode |
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Bangalore University Library | Available | BUTF002707 |
Includes bibliographical references and index.
1. Introduction to political marketing -- 2. Political strategy -- 3. Political market research -- 4. Political branding -- 5. Internal political marketing -- 6. Static political marketing communication -- 7. Relational and interactive political marketing communication -- 8. Political delivery marketing -- 9. Political marketing and democracy.
Also available in print edition.
Mode of access: World Wide Web.
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