Political marketing [electronic resource] : principles and applications / Jennifer Lees-Marshment.

By: Lees-Marshment, JenniferMaterial type: TextTextPublication details: London ; New York : Routledge, 2014Edition: 2nd edDescription: xiv, 273 p. : illISBN: 9781315775043 (e-book : PDF)Subject(s): Campaign management | Political campaigns | Marketing -- Political aspectsGenre/Form: Electronic books.Additional physical formats: No titleOnline resources: Click here to view Also available in print edition.
Contents:
1. Introduction to political marketing -- 2. Political strategy -- 3. Political market research -- 4. Political branding -- 5. Internal political marketing -- 6. Static political marketing communication -- 7. Relational and interactive political marketing communication -- 8. Political delivery marketing -- 9. Political marketing and democracy.
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Holdings
Item type Current library Call number Status Date due Barcode
e-Books e-Books Bangalore University Library
Available BUTF002707

Includes bibliographical references and index.

1. Introduction to political marketing -- 2. Political strategy -- 3. Political market research -- 4. Political branding -- 5. Internal political marketing -- 6. Static political marketing communication -- 7. Relational and interactive political marketing communication -- 8. Political delivery marketing -- 9. Political marketing and democracy.

Also available in print edition.

Mode of access: World Wide Web.

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