Routledge handbook of political marketing [electronic resource] / edited by Jennifer Lees-Marshment.

Contributor(s): Lees-Marshment, JenniferMaterial type: TextTextSeries: Routledge handbooksPublication details: Abingdon, Oxon : Routledge, 2012Description: xx, 388 p. : illISBN: 9780203349908 (e-book : PDF)Subject(s): Public relations and politics | Campaign management | Political campaigns | Communication in politics | Government publicityGenre/Form: Electronic books.Additional physical formats: No titleOnline resources: Click here to view Also available in print edition.
Contents:
pt. 1. Understanding the market, gathering ideas and debate -- pt. 2. Product development, branding and strategy -- pt. 3. Internal marketing -- pt. 4. Communicating and connecting with the public -- pt. 5. Government marketing : delivery, policy and leadership.
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Holdings
Item type Current library Call number Status Date due Barcode
e-Books e-Books Bangalore University Library
Available BUTF002533

Includes bibliographical references and index.

pt. 1. Understanding the market, gathering ideas and debate -- pt. 2. Product development, branding and strategy -- pt. 3. Internal marketing -- pt. 4. Communicating and connecting with the public -- pt. 5. Government marketing : delivery, policy and leadership.

Also available in print edition.

Mode of access: World Wide Web.

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