Routledge handbook of political marketing [electronic resource] / edited by Jennifer Lees-Marshment.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
Item type | Current library | Call number | Status | Date due | Barcode |
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Bangalore University Library | Available | BUTF002533 |
Includes bibliographical references and index.
pt. 1. Understanding the market, gathering ideas and debate -- pt. 2. Product development, branding and strategy -- pt. 3. Internal marketing -- pt. 4. Communicating and connecting with the public -- pt. 5. Government marketing : delivery, policy and leadership.
Also available in print edition.
Mode of access: World Wide Web.
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