Campaigning in the twenty-first century [electronic resource] : a whole new ballgame? / Dennis W. Johnson.
Material type:
TextPublication details: New York : Routledge, c2011Description: xi, 137 pISBN: 9780203878965 (e-book : PDF)Subject(s): Political campaigns -- United States | Campaign management -- United States | United States -- Politics and government -- 21st centuryGenre/Form: Electronic books.Additional physical formats: No title; No title; No title; No titleOnline resources: Click here to view Also available in print edition.| Item type | Current library | Call number | Status | Date due | Barcode |
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e-Books
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Bangalore University Library | Available | BUTF002305 |
Includes bibliographical references (p. [129]-132) and index.
The modern campaign -- Communicating with voters : the new media -- Communicating with voters : the old media -- Fundraising -- Independent voices -- Taking the pulse of the electorate -- Voter identification, contact, and mobilization -- Campaigning in the next decade.
Also available in print edition.
Mode of access: World Wide Web.
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