Marketing engineering Gary L. Lilien computer-assisted marketing analysis and planning
Material type:
TextLanguage: English Publication details: Reading, Mass Addison-Wesley 1998Description: xvii, 350 p. ill. 26 cmISBN: 0321014170 (pbk.Subject(s): Marketing -- Data processing | Marketing -- Mathematical models. -- Decision making | Marketing -- Data processing. -- Decision makingDDC classification: 658.8020285
| Item type | Current library | Call number | Status | Date due | Barcode |
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Books
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Bangalore University Library CL | 658.8020285 LIN R (Browse shelf (Opens below)) | Available | 307945 | |
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Books
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Bangalore University Library CL | 658.8020285 LIN R (Browse shelf (Opens below)) | Available | 307944 | |
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Books
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Bangalore University Library CL | 658.8020285 LIN R (Browse shelf (Opens below)) | Available | 308070 |
Browsing Bangalore University Library shelves, Shelving location: CL Close shelf browser (Hides shelf browser)
| 658.802 KOT Marketing Management | 658.8020285 LIN R Marketing engineering | 658.8020285 LIN R Marketing engineering | 658.8020285 LIN R Marketing engineering | 658.806 85 MAT Apparel Merchadising | 658.810 2 JAI Marketing Strategy Planning,Implementation,and Control | 658.81 DON Sales Management Theory and Practice |
Includes bibliographical references (p. [323]-337) and index.
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