Public relations and the history of ideas [electronic resource] / Simon Moore.

By: Moore, Simon, 1961-Material type: TextTextSeries: Routledge new directions in public relations and communication researchPublication details: Abingdon, Oxon : Routledge, 2014Description: x, 145 pISBN: 9780203094396 (e-book : PDF)Subject(s): Public relations -- History | RhetoricGenre/Form: Electronic books.Additional physical formats: No titleOnline resources: Click here to view Also available in print edition.
Contents:
1. PR and the history of ideas -- 2. Virtuous PR : Confucius (c. 551-479 BC), Analects (c. first quarter of fifth century, BC) -- 3. Noble falsehoods and PR : Plato (c. 428-347 BC), The republic (first half of fourth century BC) -- 4. The problem of perfection : Abu Nasr al-Farabi (c. 875-c. 950/1 AD), On the perfect state (c. 950) -- 5. PR and the subjugation of reason : Martin Luther (1483-1546), The ninety-five theses (1517) -- 6. Willpower and the expansion of PR : Carl von Clausewitz (1780-1831), On war (1832-35) -- 7. PR, scientific inquiry and utopian mysticism : Karl Marx (1818-83) and Frederick Engels (1820-95), The communist manifesto (1848) -- 8. Proofing against puffing : John Stuart Mill (1806-73), On liberty (1859) -- 9. Modern campaign management? Mohandas (Mahatma) Ghandi (1869-1948), Autobiography : the story of my experiments with truth (1925-29) -- 10. Accepting and fearing PR : Friedrich von Hayek (1899-1992), The road to serfdom (1944) -- 11. PR's choice : creating audiences or discovering individuals : Carl Jung (1875-1961), The undiscovered self (1957) -- 12. The future of PR : irrational or rational? Magical or scientific? Individual or collective?.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode
e-Books e-Books Bangalore University Library
Available BUTF001840

Includes bibliographical references and index.

1. PR and the history of ideas -- 2. Virtuous PR : Confucius (c. 551-479 BC), Analects (c. first quarter of fifth century, BC) -- 3. Noble falsehoods and PR : Plato (c. 428-347 BC), The republic (first half of fourth century BC) -- 4. The problem of perfection : Abu Nasr al-Farabi (c. 875-c. 950/1 AD), On the perfect state (c. 950) -- 5. PR and the subjugation of reason : Martin Luther (1483-1546), The ninety-five theses (1517) -- 6. Willpower and the expansion of PR : Carl von Clausewitz (1780-1831), On war (1832-35) -- 7. PR, scientific inquiry and utopian mysticism : Karl Marx (1818-83) and Frederick Engels (1820-95), The communist manifesto (1848) -- 8. Proofing against puffing : John Stuart Mill (1806-73), On liberty (1859) -- 9. Modern campaign management? Mohandas (Mahatma) Ghandi (1869-1948), Autobiography : the story of my experiments with truth (1925-29) -- 10. Accepting and fearing PR : Friedrich von Hayek (1899-1992), The road to serfdom (1944) -- 11. PR's choice : creating audiences or discovering individuals : Carl Jung (1875-1961), The undiscovered self (1957) -- 12. The future of PR : irrational or rational? Magical or scientific? Individual or collective?.

Also available in print edition.

Mode of access: World Wide Web.

There are no comments on this title.

to post a comment.

Powered by Koha