Marketing management and communications in the public sector [electronic resource] / Martial Pasquier and Jean-Patrick Villeneuve.

By: Pasquier, MartialContributor(s): Villeneuve, Jean-PatrickMaterial type: TextTextSeries: Routledge masters in public management seriesPublication details: Abingdon, Oxon : Routledge, 2012Description: x, 261 p. : illISBN: 9780203144923 (e-book : PDF)Subject(s): Government publicity | Communication in public administrationGenre/Form: Electronic books.Additional physical formats: No titleOnline resources: Click here to view Also available in print edition.
Contents:
1. Public management and marketing -- 2. Marketing and public marketing -- 3. Organizations, citizens and customers -- 4. Basic marketing concepts -- 5. Marketing information research -- 6. Marketing strategy -- 7. Marketing instruments -- 8. Public communications : an introduction -- 9. Communications models and strategies -- 10. Communications instruments -- 11. Communication control -- 12. Crisis communication.
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Holdings
Item type Current library Call number Status Date due Barcode
e-Books e-Books Bangalore University Library
Available BUTF000390

Includes bibliographical references and index.

1. Public management and marketing -- 2. Marketing and public marketing -- 3. Organizations, citizens and customers -- 4. Basic marketing concepts -- 5. Marketing information research -- 6. Marketing strategy -- 7. Marketing instruments -- 8. Public communications : an introduction -- 9. Communications models and strategies -- 10. Communications instruments -- 11. Communication control -- 12. Crisis communication.

Also available in print edition.

Mode of access: World Wide Web.

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