Marketing

By: Etzel, Machael JContributor(s): Walker, Bruce | Stanton William JSeries: MaGraw Hill series in marketingPublication details: Boston : Irwin McGraw-Hill, 1997Description: xxi, 624 (B-14, N-19, G-17, I-32) p. ; ill. col. ; 24 cmISBN: 9780071147354Subject(s): Modern marketing | Target markets | Promotion | Marketing effort | ProductDDC classification: 658.8
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Item type Current library Collection Call number Status Date due Barcode
Books Books Bangalore University Library
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Management 658.8 ETZ (Browse shelf (Opens below)) Available 351689

It Includes bibliographies and index.

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