Advertising theory and practice
Material type: TextPublication details: Mumbai : Hmalaya Publishing House, 2011Edition: 6th edDescription: 398 p. ; ill. 24 cmISBN: 9789350513651Subject(s): Advertising | Economic aspects | Media research | Case studies | Market segmentationDDC classification: 659.1Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Books | Bangalore University Library | 659.1 CHU (Browse shelf (Opens below)) | Available | 349677 |
It Includes bibliographies and index.
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