Advertising theory and practice

By: Chunawalla, S. AContributor(s): Kumar, K.J | Sethia, K. CMaterial type: TextTextPublication details: Mumbai : Hmalaya Publishing House, 2011Edition: 6th edDescription: 398 p. ; ill. 24 cmISBN: 9789350513651Subject(s): Advertising | Economic aspects | Media research | Case studies | Market segmentationDDC classification: 659.1
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Item type Current library Call number Status Date due Barcode
Books Books Bangalore University Library
659.1 CHU (Browse shelf (Opens below)) Available 349677

It Includes bibliographies and index.

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