Retail buying : from basics to fashion
Material type:
TextPublication details: New York : Bloomsbury Publishing, 2013Edition: 4th edDescription: xix, 546 p. ; Ill. 24 cmISBN: 1609012771 ; 9781609012779Subject(s): Purchasing | Merchandising | Motivation customer | Corporating current trendsDDC classification: 658.72 Summary: "This comprehensive text gives readers the skills and savvy needed to become successful buyers in all areas of retail. With an emphasis on developing a buying strategy, its simple and straightforward approach presents step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six-month merchandising plan, and developing sales forecasts. A vast array of activities, drawn from real-world merchandising examples and incorporating current trends, offers readers the opportunity to apply these skills as they would in a professional environment." -- back cover.
| Item type | Current library | Call number | Status | Date due | Barcode |
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Books
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Bangalore University Library Stack ML | 658.72 CLO (Browse shelf (Opens below)) | Available | 348521 |
Includes bibliographical references and index.
"This comprehensive text gives readers the skills and savvy needed to become successful buyers in all areas of retail. With an emphasis on developing a buying strategy, its simple and straightforward approach presents step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six-month merchandising plan, and developing sales forecasts. A vast array of activities, drawn from real-world merchandising examples and incorporating current trends, offers readers the opportunity to apply these skills as they would in a professional environment." -- back cover.
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