Effective advertising : understanding when,how, and why advertising works

By: Gerard, Tellis JPublication details: New Delhi : Sage Publications, 2004Description: 201 p. ; 20 * 18 cmlISBN: 9788178293707Subject(s): Effective advertising | Evaluating advertising | advertising intensity | Endorsement in advertisingDDC classification: 659.1
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Item type Current library Call number Status Date due Barcode
Books Books Bangalore University Library
Stack ML 		659.1 TEL (Browse shelf (Opens below)) Available 350222

It Includes bibliographical references and index

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