Media product portfolios edited by Robert G. Picard. issues in management of multiple products and services
Material type:
TextLanguage: English Publication details: Mahwah, NJ Lawrence Erlbaum 2005Description: 266p. 24cmISBN: 0805855890Subject(s): Mass media -- Management | Mass media -- Economic aspectsDDC classification: 302.23 068 Online resources: Click here to access online
| Item type | Current library | Call number | Status | Date due | Barcode |
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Books
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Bangalore University Library CL | 302.23 068 PIC (Browse shelf (Opens below)) | Available | 3133307 |
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| 302.2244 BLO Inside the writers mind | 302.2244 KLE Art of Writing | 302.2244 PAP F Feature Writing A Practical Introduction | 302.23 068 PIC Media product portfolios | 302.23 072 BER H Media research methods | 302.23 082 JOS S Whose News? Media And Womens Issues | 302.23 0954 KOH Indian Media Business |
Includes bibliographical references and index.Rs.79.95
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