Strategic View of Marketing (Record no. 49886)

MARC details
000 -LEADER
fixed length control field 00615pam a2200193a 44500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150403b2012 xxu||||| |||| 00| 0 eng d
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140619 2012
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789350970157
040 ## - CATALOGING SOURCE
Original cataloging agency Bangalore University
Transcribing agency Bangalore University
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number ISA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Isaac, Jayant
245 ## - TITLE STATEMENT
Title Strategic View of Marketing
Remainder of title ADetail study of Stratagic Marketing (Text and Cases)
Statement of responsibility, etc. Jayant Isaac
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. Himalaya Publishing House Pvt Ltd.
Place of publication, distribution, etc. Mumbai
Date of publication, distribution, etc. 2012
300 ## - PHYSICAL DESCRIPTION
Extent 437p.
Dimensions 24cm
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Stratagic Marketing
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 658.8
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Bangalore University Library Bangalore University Library   19/06/2014   658.8 ISA 336831 30/04/2015 30/04/2015 Books

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