Services Marketing (Record no. 49621)

MARC details
000 -LEADER
fixed length control field 00646pam a2200217a 44500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150403b2011 xxu||||| |||| 00| 0 eng d
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140605 2011
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070700994
040 ## - CATALOGING SOURCE
Original cataloging agency Bangalore University
Transcribing agency Bangalore University
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number ZEI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Zeithaml, Valarie A
245 ## - TITLE STATEMENT
Title Services Marketing
Remainder of title Integrating Customer Focus Across the Firm
Statement of responsibility, etc. Valarie A Zeithaml
250 ## - EDITION STATEMENT
Edition statement 5th Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. Tata McGraw Hill Education Pvt. Ltd.
Place of publication, distribution, etc. Mumbai
Date of publication, distribution, etc. 2011
300 ## - PHYSICAL DESCRIPTION
Dimensions 24 cm
500 ## - GENERAL NOTE
General note xxv, 763p
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Bitner, Mary Jo
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Bangalore University Library Bangalore University Library   05/06/2014   658.8 ZEI 336271 30/04/2015 30/04/2015 Books
        Bangalore University Library Bangalore University Library   05/06/2014   658.8 ZEI 336270 30/04/2015 30/04/2015 Books

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