Strategic Brand Management (Record no. 49620)

MARC details
000 -LEADER
fixed length control field 00595pam a2200217a 44500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150403b2012 xxu||||| |||| 00| 0 eng d
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140604 2012
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131756898
040 ## - CATALOGING SOURCE
Original cataloging agency Bangalore University
Transcribing agency Bangalore University
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number KEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane
245 ## - TITLE STATEMENT
Title Strategic Brand Management
Statement of responsibility, etc. Kevin Lane Keller
250 ## - EDITION STATEMENT
Edition statement 3rd Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. Pearson
Place of publication, distribution, etc. Dehli
Date of publication, distribution, etc. 2012
300 ## - PHYSICAL DESCRIPTION
Dimensions 22
500 ## - GENERAL NOTE
General note xiii, 695 p, Rs. 695/-
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name M. G. Parameswaran
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Bangalore University Library Bangalore University Library   04/06/2014   658.827 KEL 337435 30/04/2015 30/04/2015 Books

Powered by Koha