Marketing management (Record no. 45485)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00814pam a2200241a 44500 |
| 001 - CONTROL NUMBER | |
| control field | 123543 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150403b2006 xxu||||| |||| 00| 0 eng d |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 041214s2006 njua b 001 0 eng |
| 020 00 - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8129711192 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Bangalore University |
| Transcribing agency | Bangalore University |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT K |
| 100 00 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| Relator term | Author |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing management |
| Statement of responsibility, etc. | Philip Kotler, Kevin Keller. |
| 250 00 - EDITION STATEMENT | |
| Edition statement | Twelfth ed. |
| 260 00 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Pearson Prentice Hall |
| Place of publication, distribution, etc. | Upper Saddle River, NJ |
| Date of publication, distribution, etc. | 2006 |
| 300 00 - PHYSICAL DESCRIPTION | |
| Extent | xxxix, 632[45] p. |
| Other physical details | col. ill. |
| Dimensions | 28 cm. |
| 504 00 - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 700 00 - ADDED ENTRY--PERSONAL NAME | |
| Relator term | Author |
| Personal name | Keller, Kevin Lane |
| Dates associated with a name | 1956 |
| 856 00 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/toc/ecip055/2004029595.html">http://www.loc.gov/catdir/toc/ecip055/2004029595.html</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 658.8 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Bangalore University Library | Bangalore University Library | CL | 22/06/2006 | 658.8 KOT K | 308073 | 30/04/2015 | 30/04/2015 | Books | |||||
| Bangalore University Library | Bangalore University Library | CL | 22/06/2006 | 658.8 KOT K | 308074 | 30/04/2015 | 30/04/2015 | Books | |||||
| Bangalore University Library | Bangalore University Library | CL | 22/06/2006 | 658.8 KOT K | 308075 | 30/04/2015 | 30/04/2015 | Books | |||||
| Bangalore University Library | Bangalore University Library | CL | 22/06/2006 | 658.8 KOT K | 308072 | 30/04/2015 | 30/04/2015 | Books |