Consumer behaviour and advertising management (Record no. 278863)
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000 -LEADER | |
---|---|
fixed length control field | 00513 a2200181 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 230515b2022 |||||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781788823005 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.1019 |
Item number | ACE |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Acevedo, Conner |
245 ## - TITLE STATEMENT | |
Title | Consumer behaviour and advertising management |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Date of publication, distribution, etc | 2022. |
Name of publisher, distributor, etc | ED. Tech Press, |
Place of publication, distribution, etc | London: |
300 ## - PHYSICAL DESCRIPTION | |
Extent | ix, 330p. ; |
Dimensions | 20cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes Bibliography and Index. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Motivation |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Strategies |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Communication |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Cost, replacement price | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Commerce | Bangalore University Library | Bangalore University Library | Stack ML | 20/04/2023 | 96 | 10941.00 | 659.1019 ACE | 379291 | 20/04/2023 | 14588.00 | Books |