Consumer behaviour and advertising management (Record no. 278863)

MARC details
000 -LEADER
fixed length control field 00513 a2200181 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230515b2022 |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781788823005
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1019
Item number ACE
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Acevedo, Conner
245 ## - TITLE STATEMENT
Title Consumer behaviour and advertising management
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 2022.
Name of publisher, distributor, etc ED. Tech Press,
Place of publication, distribution, etc London:
300 ## - PHYSICAL DESCRIPTION
Extent ix, 330p. ;
Dimensions 20cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes Bibliography and Index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Motivation
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategies
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Koha item type
          Commerce Bangalore University Library Bangalore University Library Stack ML 20/04/2023 96 10941.00 659.1019 ACE 379291 20/04/2023 14588.00 Books

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