Handbook of advertising and public relations (Record no. 260522)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00599 a2200205 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211215b2018 ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788193707029 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.2310 |
| Item number | GAN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gandhi, Ved Prakash |
| 245 ## - TITLE STATEMENT | |
| Title | Handbook of advertising and public relations |
| Statement of responsibility, etc | Gandhi, Ved Prakash |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | KANISHKA, |
| Date of publication, distribution, etc | 2018. |
| Place of publication, distribution, etc | New Delhi: |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 264 p. ; |
| Dimensions | 27 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | It includes index and bibliography. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Content marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Media relations |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Publicity |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Electronic Media | Bangalore University Library | Bangalore University Library | On Display | 23/06/2021 | 43 | 1196.25 | 302.2310 GAN | 375361 | 15/12/2021 | 1595.00 | Books |